
SMiZE & Dream Residency at Brunch & Cake
SMiZE & Dream is now available across all Brunch & Cake UAE restaurants! Come and enjoy the creamy, dreamy ice cream with a yummy PRiZE hidden inside. Experience it at our ice cream carts, instore and on our menu!
Why Tyra chose Brunch & Cake for the residency: Tyra said, “I’m obsessed with trying new restaurants, so when visiting the UAE last year, Brunch & Cake kept popping up in my searches. So many articles said it had some of the most beautiful locations with food that was gorgeous to the eye (some of the most Instagrammed in the region) and super tasty, too. My family and I had an amazing time grubbing on so many dishes and taking in the jaw-dropping, stunning environment. Plus, the staff was so kind to my mom…showing so much respect to her as the matriarch of our family. So when I decided to bring SMiZE & DREAM to the UAE, I easily chose Brunch & Cake. I mean, they celebrate Grandmas, too! What you see today is just the tip of the iceberg. Keep an eye out for more coming your way as we reveal our plans to fast-track SMiZE & DREAM’s global expansion, starting first with the UAE!”
The Origin of SMiZE & DREAM
SMiZE & DREAM is a premium ice cream brand that mixes luxe and fun with a big dose of goals and dreams. With an ultra creamy base reminiscent of a nostalgic hand-churned taste, SMiZE & DREAM offers even more than just decadent ice cream: Hidden inside every serving is a yummy SMiZE PRiZE - a gourmet cookie dough truffle that comes in a variety of unique flavors.
Tyra’s mother, Carolyn London, has been a force of unwavering support. ''Since she was a kid, Tyra dreamt about sharing her love of ice cream combined with the pursuit of dreams with the world. With SMiZE & DREAM, it’s finally come true. Now she is encouraging people to reach for their dreams, just like I encouraged her! And she’s doing it on a global scale. You know Mama is proud of her baby girl!”
DISCOVER ⟶A word from Brunch & Cake’s CEO
Amjad Barakat, Co-Founder and CEO of Innovision Holding Company said, “We’ve always had a grand vision for Brunch & Cake and our continuous growth in the region is living proof of this.
Our collaboration with SMiZE & DREAM is our first monumental step towards making Brunch & Cake a global household name - and who better to start this journey with than icon and businesswoman Tyra Banks?
Our brands align perfectly and we’re excited to continue building the Brunch & Cake experience, now with a touch of SMiZE.
Our customers can also expect creative menu items that promise to bring together SMiZE & DREAM’s unique flavors with our classic Brunch & Cake twist.
